UNIVERSITY FACT SHEET two sided
ACADEMIC PROGRAM SHEET TEMPLATE two sided
ALL SOCIAL MEDIA TEMPLATES ARE AVAILABLE IN HORIZONTAL, SQUARE, 4X5 AND 9:16 SIZES
SOCIAL MEDIA PROFILE IMAGE OPTIONS
Other artwork/logos cannot be created for use as a social media profile image for University-related accounts.
The following approved options should be used as a social media profile image:
| Logo Extension identifying the area/dept/ program; | Acronym Logo Wordmark with text identifying the area/dept/program (contact Marketing & Communications for design assistance); or | An image related to the area/dept/program; do not place text or graphics over the image. | The University鈥檚 primary logomark is reserved for use on the University鈥檚 primary social media accounts. |
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POLE BANNERS
Welcome Banners to welcome visitors and set the stage. These introduce newcomers to our brand and inspire members of our campus community.
With the new brand rollout, our banners focus on introducing and reinforcing key brand messages from our brand narrative, backing them up with 91视频 proof points, and showcasing alumni success stories and authenticity to Dolphins鈥� lived experiences and contributions to our region and beyond. This messaging emphasizes the individual, their potential, and how 91视频 plays a part in that.
OFF-CAMPUS BRAND ACTIVATION
T-SHIRTS WITH PRIMARY LOGO AND DOLPHIN SPIRIT MARK
NOTES TO CONSIDER WHEN PRINTING ON DARK FABRIC:
A silk screen 鈥渨hite flash layer鈥�, also known as an underbase, is a layer of white ink applied to a dark garment and briefly dried with a flash cure unit. This provides a bright, opaque foundation for other colors to be printed on top, ensuring the final colors appear vibrant and accurate rather than being dulled by the dark fabric. If you plan to order a dark material, your vendor may already be planning this step to produce your order.
WHY A WHITE FLASH LAYER IS NECESSARY
Vibrant colors: On dark-colored fabrics, wet inks can appear dull and muted if printed directly. A flash-cured white underbase prevents the top color from mixing with the dark fabric, creating a solid base for the intended color.
Ink-saving for white prints: For designs that are all white, the "print-flash-print" technique is used to achieve a bright, opaque white. A single pass of white ink on a dark garment often looks thin and faded, but applying a second layer over a flashed base results in a more vibrant finish.
Prevents ink bleeding and smudging: The brief flash-curing process partially dries the ink, making the surface tack-free. This "gels" the ink, locking it in place and allowing subsequent layers to be printed without smudging or causing misalignment.
Improves color accuracy: Without a stable base, each printed color would interact with the dark fabric differently. The white layer creates a neutral, uniform surface, so the final colors are consistent and true to the design.
Enhances specialty inks: Specialty inks like puff or metallic need a partial cure between layers to achieve the desired texture or effect. A flashed underbase prepares the surface for these subsequent layers.
TABLE COVER & RUNNER
Important Contact Information
Marketing & Communications mar.comm@csuci.edu 805-437-8915
Brand Support & Office Hours
Links to Font Families
Brand Fonts:
Beaufort Pro
Quasimoda
Neuton
Alternative Google Fonts:
Kumbh Sans
Platypi
Georgia and Verdana are standard Microsoft fonts.
Photography
Approved Logos, Logo Extensions, Email signatures