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Introduction

Our Brand Guidelines

Our brand reflects who we are as an institution—our mission, our values, and the experiences we create for our students and community. Every communication is an opportunity to tell that story and strengthen the way people recognize and connect with us.

These guidelines provide a shared foundation for representing our institution clearly and consistently. Whether you’re creating a presentation, publication, social media post, or promotional material, you’ll find resources to help you use our visual identity, messaging, and brand elements effectively. We also have some helpful FAQs to address questions about the rebranding.

Together, we can create communications that feel distinctly ours and authentically reflect the institution and community we represent.

Brand Support & Office Hours

Marketing & Communications will offer weekly office hours on Wednesdays from 3 to 4:30 p.m. to answer questions about using the new brand assets and institutional messaging. Please  to join us during scheduled hours.