ࡱ> #` %bjbj 6kG77787l68<FS2~9(9999;;;RRRRRRR$xThVR<;@;<<R99S A A A<99R A<R A ArKTV@L9r9 7=L9MS0FSLzWg>WLWL;"< A<2<;;;RR@^;;;FS<<<<!N'DN' Syllabus Spring 2010 MKT 310 - Principles of Marketing Section 2: T, TH 3:004:15pm Instructor: Jennifer Keysor, MBA Email:  HYPERLINK "mailto:surfmediaenterprises@yahoo.com" surfmediaenterprises@yahoo.com Cell: 818-314-7634 Office Hours: Sage Office, Tuesdays & Fridays*, 6-8 pm, or by appointment: See Schedule below: Tuesday Office Hours: Weeks, 1, 3, 5, 6, 7, 9, 12, 14, 15 *Friday Office Hours (Furlough): Week 2, 4, 8, 11, 13, 16, 17 *Furlough Lecture Days: Feb 25, March 18 *Furlough Days: Instructor will not be working these days. Course Description: An overview of marketing principles. Topics include marketing research and strategy, product branding, distribution, promotion, positioning, price and consumer behavior. Focus: To become familiar with marketing terms and principles, communicate these concepts in written and oral presentations, and create an effective marketing plan through a collaborative team effort. Text: Solomon, et al. Marketing: Real People, Real Choices. Pearson Education (6th Edition; ISBN 10: 0-13-605421-8. Some supplementary reading will be assigned throughout the course. The supplementary materials will be provided for you, available at the library or accessible by the web. Learning Objectives: Discuss fundamentals of marketing and its importance in business strategy. Recognize, evaluate and create effective marketing strategies and solutions. Develop and write a comprehensive marketing plan. Course Requirements: 1. 4 Reading Quizzes 20 points each 80 points 2. 2 Homework Assignments 10 points each 20 points 2. One Written Case Study 50 points 3. Exam 1 100 points 4. Marketing Plan (Team Project-written paper and oral pres) 100 points 5. Exam 2 100 points 5. Class participation: Classroom activities, attendance, discussions 50 points Total 500 points Grading Structure: Points Final Grade 465-500 A 450-464 A- 440-449 B+ 415-439 B 400-414 B- 390-399 C+ 365-389 C 350-364 C- 300-349 D Below 300 F Withdrawals and incompletes will be allowed under the policies in the Student Handbook (with proof of a student situation). Policies Disabilities Statement: All students who have special needs or disabilities must be registered with Disability Accommodations Services (DAS) before any accommodations for that student will be arranged. Please contact the DAS at (805) 437-8528 or visit them at BT east wing RM 1796. Academic Dishonesty: Ethical conduct is expected at all times. Dishonesty will not be tolerated and will result in an F grade for the assignment/exam. This includes plagiarism (passing someone elses work as your own) or turning in work done for another class. In addition, rudeness will not be tolerated. Late Assignment penalty: If your Assignment/Homework is late, your work will lose one letter grade for each calendar day late. However, you can meet your assignment deadline by emailing me in the digital dropbox your completed work prior to class time. When you return to class, hand in a paper copy. The paper copy will be graded and the digital drop box will note your time of completion. If you miss a quiz, there is no make-up unless you have a emergency (i.e. medical) with proof of situation. Exam 1 & 2 and Final Marketing Plan pres/papers will not be accepted late. Note about Exam 1 & 2 and Final Marketing Plan Presentations: These are mandatory classes. There will be no makeup. If you miss the class day these are given, you will get an F for the Exam or Project. (You will only be excused due to urgent situations with proof, i.e. medical emergency, etc. and you are required to contact me via my cell phone 818-314-7634 as soon as possible.) Cell phones: They are allowed in class only when they are silent. As a rule, it is best to have the cell phone turned off --do not answer cell phone calls during class. If you need to receive an urgent text or call during class, please set your phone on vibrate mode, and take the call outside. Frequent interruptions will hurt your participation grade. Note: Texting during class is not allowed and you will be dismissed from the class period if texting. Laptops: Are closed the entire class period. It is recommended you bring paper to class for notes. Writing Standard: The standard of writing is that of an upper division class. Students should have already achieved correct grammar and punctuation skills; those who have not should catch up by asking for help from the writing center or studying The Elements of Style. Poor writing will count against your assignments grade. References/Bibliographies can be either in the MLS or AP style. Note about handwriting legibility: If I cant read it, it doesnt count. Leaving Class Early: If you must leave class early, please inform me before class. Arriving late or leaving early more than a few times will affect your participation grade. Please do not leave early on the days of Final Project presentations or you will be penalized. Contacting the Professor: The best way to reach me is emailalthough, sometimes it may take up to 48 hours to reply. If you need a response within 24 hours, it is best to call me on my cell phone (818-314-7634). Please do not send mail to my campus email. Instead, use  HYPERLINK "mailto:surfmediaenterprises@yahoo.com" surfmediaenterprises@yahoo.com. Please do not text me unless it is an emergency. Schedule: #WeekTopic/ChapterReading Due Before ClassTest/Quiz/Assignment Due*1Jan19Syllabus Review, Overview 1: Creating and Delivering ValueJan 212: Strategic Market PlanningPractice Quiz (chapter 1)2Jan 263: Thriving in a Marketing EnvironmentJan 284: Marketing Research 3Feb 25: Consumer Behavior Quiz 1 (Chapter 1-4)Feb 45: Consumer Behavior II, 6: B2B (light) 4Feb 97:Target Markets Segmentation Homework ReviewFeb 11Case Study Assign ReviewHomework 1: Segmentation Assign. Due5Feb 168: Creating the Product Feb 189: Managing the productQuiz 2 (Chapters 5-8)6Feb 2310.Services MarketingCase Study Outline DueFeb 25Instructor Furlough./No lecture7March 211: PricingHomework 2: Services Marketing Assign. DueMarch 412: Promotional Strategy, Integrated MarketingQuiz 3 (Chap. 9-11)8March 9Review for EXAM 1, Appendix AMarch 11Review for EXAM 1EXAM 1 (Chapters 1-11, Appendix A)9March 16 13: Advertising, Sales, and PR/Review Exam 1March 18Instructor Furlough/No lectureCASE STUDY DUE, digital dropbox 10March 23SPRING BREAKNo classMarch 25SPRING BREAKNo class11March 3014: Personal Selling, Sales Mgt, Direct MktgApril 115: Supply Chain Management, Distribution12April 6Appendix A, Situational AnalysisMarketing Plan SPEAKERApril 816: Retailing13April 13Marketing Plan DiscussionQuiz 4 (Chapt. 12-16)April 15Work with Teams on Marketing Plan OutlineApril 20Work with Teams on Marketing PlanMarketing Plan Outline DueApril 22Team Meetings with Instructor/ Marketing Plan Questions14April 27Team Meetings with Instructor/ Marketing Plan QuestionsApril 29Review for Exam 215May 4Study for Exam 2EXAM 2 (Chapters 12-16, Marketing Planl)May 6Marketing Plan Preparation16May 13 ThursFINAL: Marketing Plan Presentations- All GroupsMarketing plan Papers & PPTs Hard Copy and Digital Due Peer Reviews done **It is mandatory for you to attend the Marketing Plan Speaker Day, Exam Days and FINAL day.      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