ࡱ> %` !bjbjNN :r,,X D :::8:l\;Pi<<<<(d<d<d<?=Y= e=EEEEKEW\i$jh1mPim=?=?=m=m=id<d<iy>>>=<d<Ey>=E>>@@<0< \8]{:=@ Bi0i@,m=m@@&mAy>m=m=m=iii>m=m=m=im=m=m=m=PPPd&PPP&$  MKT 409: MARKETING RESEARCH - Spring 2009 Instructor: Vinay Pandit, PhD, CMA Phone: TBA (Office) Office: 2016 MVS Sch of Bus E-mail: vp.csuci@gmail.com Hours: W: 12 noon to 1 pm, and by appointment TEXTS: Marketing Research: Methodological Foundations, 9th ed., by Churchill & Iacobucci Course Objectives: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component ofmarketing strategy (making extensive use of statistical techniques). Prerequisite: MKt 310 Grades: Exam 1 25% (Chapters 1 - 11and lectures) Exam 2 25% (Comprehensive: Entire text, Project and Lectures) Participation 15% (Evaluated for extension of course context and discussion) Project 45% (Group grade will be modified based on peer evaluations) Total 100% Peer Evaluation: At several stages during the course and at the end of the semester, you are responsible for performance appraisals for individuals in your groups. These assessments will be made available to you only in summary form and will not identify the evaluating individuals. I will then use these assessments to modify individual grades. Late work will NOT be accepted. If you are likely to be absent when homework is due, you may avoid a "0" score by getting the homework to me ahead of time (any work submitted electronically must be in PDF or DOC format), or by mailing it to me in an envelope that is postmarked no later than the due date and time and addressed to Dr. Vinay Pandit, Martin V. Smith School of Business, California State University Channel Islands, Camarillo, CA 93012. Emails must contain a reference to the course and the subject matter in the subject line. I may not open your emails if this reference is missing. The point system that I use in uses a full scale. Note this system to avoid any later misunderstanding. Grade A A- B+ B B- C+ C C- D+ D F Minimum Score 10 9 8 7 6 5 4 3 2 1 0 Written Reports: Market your work to me. Make it easy to read and understand. Make it look complete and attractive. It must also conform to proper spelling and grammar rules. A full report of the project, including analysis and conclusions, related to your project is due as scheduled. This should consist of several double spaced pages of narrative using a font size of 12 and include, as appendix, charts and tables to support the arguments you present and the conclusions you draw. Use the following outline for general guidance: Title page Table of Contents (Including page numbers where the relevant section headings will be found) Use section headings and subtitles to organize your report Clear statements of the marketing topic investigated and the conclusion Clear hypotheses related to the marketing research project Description of the methodologies used, effect of the methodologies on project efficiency and effectiveness Description of the various scales used and justification for using these Tables and charts to support the above. The Project: You will work in groups to find an answer to a marketing related question. The project will involve conversion of the marketing question into a marketing research query, conducting sufficient background research of already available information to better understand the issues involved, conducting primary qualitative and quantitative field research, analyzing the information, and presenting your findings in written and oral formats. Every week a log of the progress in your project over the previous week will be turned in (Max 10 lines) Class Participation: Each class member is expected to participate actively in the class discussions. Although we need to respect other's points of view, disagreement or elaboration can shed new insight onto a topic. It also helps market yourself and builds networks. Memorizing of facts is important, but we learn and make information our own intellectual property only to the extent that we are able to apply it in a new context or even challenge with the framework in which it is presented. You will be evaluated on the contribution of your comments to the value of class discussion and to extension of thought. Attendance is necessary but not sufficient. Your comments should fit into the topic and the discussion. Remember that being a good speaker starts with being a good listener. Attendance and punctuality at the workplace will be a sign of professional commitment and so these habits should start while in school. If you need to be absent or late, please email me. Expectations of Conduct: You are expected to display values reflecting Respect, Honesty, Integrity, Commitment, and Responsibility --- as expressed in your Student Core Values Statement and Ethical Conduct Pledge. Note: If you have any doubts or notice any errors, it is your responsibility to seek a clarification from me. Misunderstandings may not get resolved in your favor. As your instructor, the course grades are based solely on my judgment of your performance throughout the course. The above breakdown is only a guideline to help you allocate your effort. Tentative Schedule: May change due to the progress of the course. Course ScheduleDateTextTopicAdditional Tasks21-JanCh1Intro to me & course; Who, why, what of MR28-JanCh2, 3Approaches: Process and Problem Groups & Topics04-FebCh4Research Design: Exploratory ResearchQuestion and the Answer11-FebCh5, 6Descriptive & Causal ResearchSecondary Resources18-FebCh7, 8Secondary & Primary DataQueries & Experiment25-FebCh9, 10Questionnaire Design & Attitude MeasurementFocus Groups, Projection04-MarProgress Report & Peer EvaluationResults from 2/11 & 2/2511-MarCh11,12, 13Sampling & Data CollectionTest Questionnaire Design18-MarCh11,12, 13Sampling & Data CollectionExam 125-Mar01-AprCh14, 15Initial Analysis, Statistics: Strength & LimitationData Collection08-AprCh16Difference between groupsData Summary15-AprCh17, 18Relation between variablesTests of Hypotheses22-Apr19Ch The ReportContents & Outline29-AprReport Preparation06-MayProject Report & PresentationAll reports due13-MayExams as scheduled Final Peer Evaluations     (PAGE 2( (PAGE 1( -CONTINUED ON REVERSE SIDE OF PAGE-   &*+-.9Q[\ouvzͼͫͼͼ͝ͼ͌~p\~NhDCJOJQJ^JaJ&h# h[5CJOJQJ\^JaJh--CJOJQJ^JaJh[CJOJQJ^JaJ h[5CJOJQJ\^JaJh# CJOJQJ^JaJ hA5CJOJQJ\^JaJ hW5CJOJQJ\^JaJ&h# h225CJOJQJ\^JaJ h# h22CJOJQJ^JaJh22CJOJQJ^JaJ,. ! 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