ࡱ> #` 1bjbj 4))LLLLLLL`h1h1h181,2`Jj3LP3P3P3P3+4V4$4IIIIIII$KhMILn8+4+4n8n8ILLP3P3I ; ; ;n8LP3LP3I ;n8I ; ;rETLLFP32 ah18ZEGI0JhEoN9oNFoNLF45 ;6'7G444II:p444Jn8n8n8n8`````````LLLLLLI Marketing Research MKT 409 MARKETING RESEARCH (3) Prerequisites: MKT 310. Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques). Instructor Joan Giglione, Ph.D, CPA Class # 3107 Section 1 Units 3 Time M 9:00 am to 11:50 pm Phone:805/437-3283 Sage Hall 2016  HYPERLINK "mailto:jgiglione@csuci.edu" jgiglione@csuci.edu Offc: M 8:30 -9 am. T 11 am to 1:30 pm Final ScheduleMonday 9:00 AM12 May 10:30 AM - 12:30 PM Text: Hair, Wolfinbarger, Ortinau, and Bush. Essentials of Marketing Research. ISBN: 9780073381022 Cheap places to buy this: abebooks.com and bookbyte.com or  HYPERLINK "http://www.campusi.com/prod.pl?cat=book&op=buy&lang=en-us&search_country=us&shipto=us¤cy=usd&zip=&nw=y&class=&use_ajax=1&pqcs=&ean=9780073381022" http://www.campusi.com/prod.pl?cat=book&op=buy&lang=en-us&search_country=us&shipto=us¤cy=usd&zip=&nw=y&class=&use_ajax=1&pqcs=&ean=9780073381022 Course Description In this course, we identify companys information needs, create research plans, conduct research, and analyze the data. This will lead to writing meaningful reports that help companies meet information objectives and help students understand how to conduct several types of marketing research from start to finish. Learning Objectives Upon completion of this course students will be able to: Write a comprehensive marketing research report Collect, analyze, and interpret secondary data Design a primary research study Design and administer a survey instrument Collect, compile, analyze, and interpret primary data using statistical tests Make presentations of marketing research results Course Requirements Points a. Three chapter examinations at 100 pts. each. 300 b. One group book report. 50 c. Participation in field work.. 25 d. Group project proposal. 50 d. One group oral report graded individually 50 e. One written group final project report . 200 f. One (1) page paper describing contributions to group work. 25 g. Class participation and in class assignments (notebook).. 50 h. Extra credit points for being group leader of success group (up to 15) Total .. 750 Scale 750 to 675 =A 674 to 600 = B 599 to 525 = C 524 to 450 = D. Any grade below 450 is an F. Withdrawals & incompletes are allowed under the policies in the Student Handbook with proof of students situation. Grades will be curved to a 2.5 GPA. A total of 15 points is possible for the group leader of a successful group. Successful means a group earning an A or B on its final report. Description of Assignments a. Three chapter examinations at 100 pts. each. 300 One exam will be in class and the other three will be take home. Take home tests will be integrated essays. The in class test will include fill in definitions, matching, and short answers. Instructions will be on the test forms. b. One book report. 50 Book report book lista list will go around class; each person chooses one during the second week of class. The list is provided in this syllabus so research and check availability (online sources? interlibrary loan?) before committing. Five points of the 50 will be for leading an oral discussion of the book in class. c. Participation in Field Work 100 Field work is required in this class. The amount of field work will depend upon your groups sponsor or project. Track you field hours as the semester goes along. d. One group oral report 50 Each group will present a 15 minute oral report about a group project. Requirements include use of error-free media such as DVDs, overhead transparencies, PowerPoints, and music. Handouts are required; each person must prepare at least one handout and duplicate enough copies for each member of the course. For presentations, each student must come to class dressed professionally (stockings, closed toe shoes, and jackets are required). A grade sheet will be provided in advance. e. One group written report.. 200 A research report will be assigned to each group of two or three people. The research must follow a template with an executive summary, background, statement of the problem, description of research methods and sources, bios of researchers, feasibility, and budget to complete the project, report of findings, conclusions, and recommendations for future action. A proposal, or everything except the findings, conclusions, and recommendations, will be due mid-semester. The completed research report will be due the final day of class. Use APA style.  HYPERLINK "http://www.thewritesource.com/APA/APARESEARCH.HTM" http://www.thewritesource.com/APA/APARESEARCH.HTM f. One (1) page paper describing contributions to group work. 50 Each student will complete an evaluation sheet and a one page paper describing how each group member contributed to the final oral and written report. See  HYPERLINK "http://web.mit.edu/is/competency/guide/" http://web.mit.edu/is/competency/guide/ to read about teams. g. Class participation and in class assignments.. 50 Each student will be required to add to class discussion, help other students, participate in classwork (30 pts.), arrive on time, be prepared for class, not leave early, and answer questions as class activities are ongoing. Other Policies Academic Dishonesty. Ethical conduct is expected at all times. Dishonesty will not be tolerated and will result in an F grade for the assignment. This includes plagiarism (passing someone elses work as your own) or turning in work done for another class. Standards STYLE: APA. FONTS: Arial 11 or Times Roman 12. All work typed. MARGINS: One inch. For work not delivered over the internet, only STAPLED papers will be accepted if the document exceeds one piece of paper. Keep copies of your work. The standard of writing is that of an upper division class. Students should have already achieved correct grammar and punctuation; those who have not should catch up by asking for help, attending special seminars or going to a writing center, and studying The Elements of Style. For each written assignment, 25 percent of the grade will be for mechanics and 75 percent will be for content. How to avoid a late assignment penalty. If you are late or absent, your work will lose one letter grade for each day late. You can meet the deadline by Emailing your work to me before class time. When you return to class, hand in a copy. The copy will be graded; the Email copy shows completion time. Americans with Disabilities Act Compliance: Reasonable accommodations will be made to aid students with a documented disability. If you have a disability that requires assistance or accommodation, or if you have questions related to any accommodation for testing, note taking, or reading, let me know by the second class meeting. Please bring any paperwork for special testing arrangements by the third class or as soon as the university documents your disability. You may contact Disability Accommodation Services at (805) 437-8528 with any questions. Only students with special accommodations may tape record class lectures. Instructor Absence: If the instructor is absent, an assignment will be posted on my website and will be due at the beginning of the next class. Cell phones are allowed in class only if silent. If you need to get a call during class, dont interrupt class. A better solution: tell people not to call you during class time. Rules for Email: In the subject line, put the topic or name of the assignment. Include your name in the text of the message. Rules for groups: Throughout the semester, you will actively participate in a group. This helps students learn about teams and group communication vital to the workplace. To create a real world setting, you have these rights as group members: You may (and are encouraged to) fire any group member who is not doing their share of work. You may fire them at any time before April 15. Before you fire a group member, consult me to discuss the situation. We will work on strategies (PR, saving face) since the class will be aware of personnel changes. You may quit your group to find new group members or to work alone. Again, please consult me before this action is finalized. Others may try to recruit you away from your group but consult me first. Please do not complain that a student did not do his or her share of work. You have the power to control that. The written group proposal and written final report will be graded one paper per group. All other work will be graded individually. Class Schedule (guest speakers at their availability) DateClass ActivitiesReading due January 21, 2008No class MLK Holiday Chapter 1 Marketing Research for Decision MakingJanuary 28, 2008 Course introduction. Rating favorites. Ch 2 The Marketing Research Process and Proposals and 3 Literature Reviews and HypothesesFebruary 4, 2008 Ch. 4 Secondary Data and Sources and 5 Qualitative and Observational Research DesignsFebruary 11, 2008 Ch. 6 Descriptive and Causal Research Designs and 7 Sampling: Theory and MethodsFebruary 18, 2008 Test 1 Ch. 1 through 7Ch. 8 Measurement & Scaling and 9 Designing the QuestionnaireFebruary 25, 2008 March 3, 2008 Book reports due Ch. 14 --Reporting and Presenting ResultsMarch 10, 2008 March 17, 2008 Spring Break March 24, 2008 Test 2 Ch. 8 through 14Ch. 10 Analyzing and Reporting Qualitative Research March 31, 2008 MLK Holiday April 7. 2008 Group project proposals due11 Preparing Data for Quantitative AnalysisApril 14, 2008Critiques of each group project proposal Ch. 12, Basic Data Analysis for Quantitative ResearchApril 21, 2008 Take home exam 313, Examining Relationships in Quantitative ResearchApril 28, 2008Group meetings in class May 5, 2008 Prepare for final reportsMay 12, 2008 Final group presentations, oral reports, and group evals due10:30 AM - 12:30 PM      Mkt 311 Fall 2006 Giglione 24JM  ! " * 8 G O T W X Y ^ ̻vi[Jmh9SB*CJOJQJ^JaJph#h9SB*CJOJQJ^JaJph)h>mh>mB*CJOJQJ^JaJph$h]\h9S0JCJOJQJ^JaJhZCJOJQJ^JaJ$ht'hBw0JCJOJQJ^JaJ/jht'hBwCJOJQJU^JaJ#jhBwCJOJQJU^JaJhBwCJOJQJ^JaJ h-hBwCJOJQJ^JaJ    " # $ * ` r s u z { мufZfK>1hIxhIxOJQJ^JhIxhh#OJQJ^JhIxhh#0JOJQJ^JhZ_0JOJQJ^JhM{{hh#0JOJQJ^JhM{{hh#0J5OJQJ^J hZ_56hIxhp56OJQJ^JhIxhZ_56OJQJ^JhIxhh#56OJQJ^J&hm hm 56CJ OJQJ^JaJ h>mCJaJ)h>mh>mB*CJOJQJ^JaJph#hlB*CJOJQJ^JaJph" # $    VWUPPDD?DgdA [ [$\$gdh#gdIxkd$$IfK\,E0634Kabyt-- h j k l      DEVWjk޲ޮ|k|ZL?hGhGOJQJ^JhM{{hh#5OJQJ^J hM{{hh#CJOJQJ^JaJ h+ehpCJOJQJ^JaJ h+ehA [CJOJQJ^JaJhM{{hh#56OJQJ^J hm hpCJ OJQJ^JaJ hh#$h'hm0JCJOJQJ^JaJjh'hmU hmhmhmjhmUhIxhIxOJQJ^JhIxhh#OJQJ^JWk -ZJ6u X5gdm [$\$gdm gdh#gdG [$\$gdh#   -/Z\ (+DEQW !=EKY_gjlqr WXξhm 5OJQJ^JhM{{hm 5OJQJ^Jhm OJQJ^JhM{{hm OJQJ^JhM{{hm 56OJQJ^J hhh#CJOJQJ^JaJhGOJQJ^JhGhGOJQJ^JhIxOJQJ^J2/458>VYopu^_­zj]ODODODO]2O#hM{{hh#5CJOJQJ^JaJh 1V5OJQJ^JhM{{hh#5OJQJ^JhM{{hh#OJQJ^JhM{{hh#56OJQJ^Jhh#56OJQJ^J h7hm CJOJQJ^JaJ)h7hm B*CJOJQJ^JaJph)h7hm B*CJOJQJ^JaJph#hm B*CJOJQJ^JaJph'hm 0JB*CJOJQJ^JaJph-hm hm 0JB*CJ OJQJ^JaJ ph5u^_ ;C%5M< dgdh#$[$\$a$gdJ [$\$gdh#   :;.ооЭylZLALh 1V5OJQJ^JhM{{hh#5OJQJ^J#hM{{hh#5CJOJQJ^JaJh!hh#OJQJ^Jh!hh#5OJQJ^J#h!hh#5CJOJQJ^JaJhh#OJQJ^Jh 1VOJQJ^J h!h 1VCJOJQJ^JaJ#h!h 1V5CJOJQJ^JaJ#h!hh#5CJOJQJ^JaJ hM{{hh#CJOJQJ^JaJhM{{hh#OJQJ^J./nopC%ᬞ{nZ{K{ᬞhkDhh#0JOJQJ^J'jhkDhh#OJQJU^Jh?i^hh#OJQJ^Jjhh#OJQJU^Jhh#OJQJ^Jh 1V5OJQJ^JhM{{hh#5OJQJ^J#hM{{hh#5CJOJQJ^JaJhM{{hh#0JOJQJ^J'jphM{{hh#OJQJU^JhM{{hh#OJQJ^J!jhM{{hh#OJQJU^J%&5M< = G 0!1!H!k!l!1"F""Ͼσq_N_Nh{DIOJQJ^Jh4>hMOJQJ^Jh{DIh{DI56OJQJ^JhM5OJQJ^Jh{h{OJQJ^Jh{OJQJ^Jh{DIh{5OJQJ^Jh{5OJQJ^JhdU56OJQJ^Jhh@56OJQJ^JhM{{h75OJQJ^Jg,h,y,,,qhhh $Ifgd{kd$$IflF P# 4 t0H$6    44 la,,,,Y-qhhh $Ifgd{kd7$$IflF P# 4 t0H$6    44 la,,,,,-1-6-7-X-Z-d-f-j-l-m-s-------------. . .(.*.5.7.;.ҼƯҼ|nn]ҼƯn h{DIh{DICJOJQJ^JaJh{DIh{DI5OJQJ^Jh{h{OJQJ^Jh4>h{OJQJ^Jh{DIh{5OJQJ^JhM5OJQJ^Jh{h{DIOJQJ^Jh\OJQJ^Jh\CJOJQJaJhdUOJQJ^Jh4>h{DIOJQJ^JhXOJQJ^Jh4>hMOJQJ^J$Y-Z-l-m--qhhh $Ifgd{kd$$IflF P# 4 t0H$6    44 la----).qhhh $Ifgd{kd!$$IflF P# 4 t0H$6    44 la).*.=.U..qhhh $Ifgd{kd$$IflF P# 4 t0H$6    44 la;.=.T.U.[.q.v.w.....................//// /////&/'/)/1/3/ʹtj״th\OJQJ^Jh4>hdUOJQJ^Jh{h{OJQJ^Jh4>h{OJQJ^Jh{DIh{5OJQJ^JhM5OJQJ^Jh{h{DIOJQJ^Jh\CJOJQJaJhdUOJQJ^Jh4>h{DIOJQJ^Jh4>hXOJQJ^Jh{DIh{DI5OJQJ^J).....qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la.....qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la..///qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la/ //'/(/qhhh $Ifgd{kdj $$IflF P# 4 t0H$6    44 la(/)/9/Q//qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la3/7/8/9/P/Q/X///////////////////00 0 00080;0C0p0r0y0z0|00000000000Ȼ掻愻z愻h#OJQJ^JhR+OJQJ^JhEOJQJ^Jh{h{OJQJ^Jh\CJOJQJaJh\OJQJ^Jh4>h{OJQJ^Jh4>hdUOJQJ^J h{DIh{CJOJQJ^JaJh{DIh{5OJQJ^JhM5OJQJ^J0/////qhhh $Ifgd{kdT $$IflF P# 4 t0H$6    44 la////0qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la000;0q0qhhh $Ifgd{kd> $$IflF P# 4 t0H$6    44 laq0r0000qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la00000qhhh $Ifgd{kd( $$IflF P# 4 t0H$6    44 la0000000001111!1"1$1(1.1/1H1k1l1111111111111111秐zsld`d`d`d`\`hm h(~jh(~U hh@hV_ h{h{hlh{5hlh{5OJQJ^J,hlhl5B*CJOJQJ^JaJph h4>h{ h{DIh{h4>hdUOJQJ^JhM5OJQJ^Jh{h{OJQJ^Jh4>h{OJQJ^JhR+OJQJ^Jh{DIh{5OJQJ^J$00111qhhh $Ifgd{kd $$IflF P# 4 t0H$6    44 la11/1l11qhhh $Ifgd{kd$$IflF P# 4 t0H$6    44 la11111111111qhffffffff0]0gd#kd$$IflF P# 4 t0H$6    44 la 111110]0gd#$a$gdt'11 hh@hV_21h:pt'/ =!"#$% DyK jgiglione@csuci.eduyK 6mailto:jgiglione@csuci.edu$$If!vh5555C #v#v#v#vC :V K06,5/ 34Kyt--DyK http://www.campusi.com/prod.pl?cat=book&op=buy&lang=en-us&search_country=us&shipto=us&currency=usd&zip=&nw=y&class=&use_ajax=1&pqcs=&ean=9780073381022yK .http://www.campusi.com/prod.pl?cat=book&op=buy&lang=en-us&search_country=us&shipto=us&currency=usd&zip=&nw=y&class=&use_ajax=1&pqcs=&ean=9780073381022=DyK 2http://www.thewritesource.com/APA/APARESEARCH.HTMyK dhttp://www.thewritesource.com/APA/APARESEARCH.HTMDyK (http://web.mit.edu/is/competency/guide/yK Phttp://web.mit.edu/is/competency/guide/s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 s$$If!vh5 545 #v #v4#v :Vl tH$65 545 @@@ h#NormalCJ_HaJmH sH tH N@"N h# Heading 2dd@&[$\$5CJ$\aJ$DA@D Default Paragraph FontRi@R  Table Normal4 l4a (k(No List4U@4 h# Hyperlink >*phB^@B h# Normal (Web)dd[$\$4O4 h#index-black-11*W@!* h#Strong5\j@3j h# Table Grid7:V04@B4 h#Header  !*OQ* h# bodytext1FV@aF pFollowedHyperlink >*B* ph6Oq6 tiny3CJOJQJaJo(.O. srtitle15\)4""#$VWk -ZJ6 u X   5 u ^ _  ;C%5M<=G1`a% & !!!O""## $ $$D$I$Z$g$h$y$$$$$$Y%Z%l%m%%%%%)&*&=&U&&&&&&&&&&&''' ''''(')'9'Q'''''''''(((;(q(r((((((((())))/)l)))))))))))))))00000000 0 0 0 0 0000000000000000@0@0@0@0@0@0@0@0@0@000@00000000000000000000000000000000000000000000000 0 0 0 0 0 00000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0@000@000@000@000@0@0004""#VWk -ZJ6 u X   5 u ^ _  ;C%5M<=G`a% & !!O""## $ $$D$I$Z$g$h$y$$$$$$Y%Z%l%m%%%%%)&*&=&U&&&&&&&&&&&''' ''''(')'9'Q'''''''''(((;(q(r((((((((())))/)l))))00000000 0 0 0 000000000000000@0@0@0@0@0@0@0@0@0@000P@00.00000000000000000000000000000000000000000000 0 0 0 0 0 0 0@0060060 060 060 03s- 000&000&080 0! 020"0 0:0 0 0<0 0<0 0<0 0 0>0 0>0 0>0 0 0@0 0@0 0@0 0 0B0 0B0 0B0 2 0D0 0D0 0D0 l|llll 0F0 0F0 0F0 l|llll 0H0 0H0 0H0 DDpP g$ 0J0 0J0 0J0 gw `W 0L0 0L0 0L0 0 0N0 0N0 0N0 0 0P0 0P0 0P0 0( 0R0 0R0 0R0 0 0T0 0T0 0T0 0 0h00h00V0 ,O1 0j00j00X0 0 0 (((((+^  .%"& ,,;.3/011!"$%&()+.28>C" W5< O*g,,Y--)..../(///0q0001111 #'*,-/01345679:;<=?@AB1k.o)XXXX8@0(  B S  ? OLE_LINK4 OLE_LINK5 OLE_LINK1 OLE_LINK2W)!!k) 4q\/  $&,L(>()) B*urn:schemas-microsoft-com:office:smarttagscountry-region9*urn:schemas-microsoft-com:office:smarttagsplace>*urn:schemas-microsoft-com:office:smarttags PersonName Cb)g))))))))))))))))M?FRs15u | _ c ;F5IT\))))))))))))))3333333333333#$ ##Kb $ $ $ $)))))))))))))))) $ $ $)))))))))))))))j!lIb !ت(rFįbh^`o(. ^`hH. pLp^p`LhH. @ @ ^@ `hH. ^`hH. L^`LhH. ^`hH. ^`hH. PLP^P`LhH.^`o(. ^`hH. pLp^p`LhH. @ @ ^@ `hH. ^`hH. L^`LhH. ^`hH. ^`hH. PLP^P`LhH.h^`OJQJo(hHh^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hH^`o()^`.pLp^p`L.@ @ ^@ `.^`.L^`L.^`.^`.PLP^P`L.rFbhj!b !                           >=~V"#%Q 'R+7h@{DI9S 1VA [\T]Z_c+e]!gp(~-!>mMh#Ju5t']4lu Ixqm 4>*?Eq/{--5屫<,W!mVIxV_X *ZewBw7"#D$I$Z$g$h$y$$$$$$Y%Z%l%m%%%%%)&*&=&U&&&&&&&&&&&''' ''''(')'9'Q'''''''''(((;(q(r((((((((())))/)l))))@`j)`@UnknownGz Times New Roman5Symbol3& z Arial7&  Verdana?5 z Courier New;Wingdings"1h%&%&2R#K2R#K$4do)o)2qHX ?Ix2Marketing ResearchMark R. Giglione CSUCI User    Oh+'0 ( H T `lt|Marketing ResearchMark R. Giglione Normal.dot 91Ƶ User2Microsoft Office Word@F#@a@a2R#՜.+,D՜.+,P  hp  Mark R. GiglioneKo) Marketing Research Title8 8@ _PID_HLINKSAnf (http://web.mit.edu/is/competency/guide/GA2http://www.thewritesource.com/APA/APARESEARCH.HTM]Jhttp://www.campusi.com/prod.pl?cat=book&op=buy&lang=en-us&search_country=us&shipto=us&currency=usd&zip=&nw=y&class=&use_ajax=1&pqcs=&ean=9780073381022Whmailto:jgiglione@csuci.edu  !"#$%&'()*+,-./0123456789:;<=>?@ABCDFGHIJKLNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstvwxyz{|~Root Entry FaData E1TableMNWordDocument4SummaryInformation(uDocumentSummaryInformation8}CompObjq  FMicrosoft Office Word Document MSWordDocWord.Document.89qRoot Entry FM"aData E1TableMNWordDocument4՜.+,D՜.+,P  hp  Mark R. GiglioneKo) Marketing Research Title8 8@ _PID_HLINKSAnf (http://web.mit.edu/is/competen  !"#$%&'()*+,-./0123456789:;<=>?@ABCDFGHIJKLNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstvwxyz{|cy/guide/GA2http://www.thewritesource.com/APA/APARESEARCH.HTM]Jhttp://www.campusi.com/prod.pl?cat=book&op=buy&lang=en-us&search_country=us&shipto=us&currency=usd&zip=&nw=y&class=&use_ajax=1&pqcs=&ean=9780073381022Whmailto:jgiglione@csuci.eduSummaryInformation(uDocumentSummaryInformation8CompObjq