ࡱ> #` 2bjbj\.\. .>D>D"@@@@lAtX2BBBBBDDDIXKXKXKXKXKXKX$Yhd\oXDD^DDDoXBBX%G%G%GDlBBIX%GDIX%G%GrQQTZ,QRBB pn@@D(QRdX0XQ\%E\QR\QRDD%GDDDDDoXoXGDDDXDDDD## Syllabus Spring 2008 MKT 310 - Principles of Marketing T, TH 1:302:45pm T, TH 3:004:15pm Course Description: Learning to create and deliver value to: for profit, not for profit, global and local organizations through the principles of marketing. Topics: Fundamentals of marketing Marketings role in an organization: marketings value, understanding consumers needs, creating the value proposition, communicating the value proposition, and delivering the value proposition Creating and implementing a marketing plan Measuring value Marketing ethics. Instructor: Kevin Mencarelli, MBA Office Hours: Tuesday 4:30 pm6:00 pm Email:  HYPERLINK "mailto:kevin@highridgeins.com" kevin@highridgeins.com Text: Solomon, Marketing: Real People, Real Choices 5th edition ISBN: 0132299208 Learning Objectives: Identify the fundamentals of marketing Evaluate and create effective marketing strategies Create and write a comprehensive marketing plan Course Requirements: Four Section Examinations 50 points each 200 points Two Assignments (Case Studies) 50 points each 100 points Marketing Plan 150 points Final Exam 100 points Class participation and in-class assignment 50 points Total 600 points Grading Structure: Points Final Grade 540-600 A 480-539 B 420-479 C 360-419 D Below 359 F Withdrawals & incompletes are allowed under the policies in the Student Handbook with proof of students situation. Policies Disabilities Statement: All students who have special needs or disabilities must be registered with Disability Accommodations Services (DAS) before any accommodations for that student will be arranged. Please contact the DAS at (805) 437-8528 or visit them at BT east wing RM 1796. Academic Dishonesty: Ethical conduct is expected at all times. Dishonesty will not be tolerated and will result in an F grade for the assignment. This includes plagiarism (passing someone elses work as your own) or turning in work done for another class. Late Assignment penalty: If you are late or absent, your work will lose one letter grade for each day late. However, you can meet your assignment deadline prior to class time, by emailing me your completed work. When you return to class, hand in a paper copy. The paper copy will be graded and the Email copy will note your time of completion. Final Exams will not be accepted late. Cell phones and pagers: They are allowed in class only when they are silent. If you need to get a page or call during class, please set your phone or pager on vibrate. Note this is an exception: As a rule, do not answer cell phone calls during class. Frequent interruptions will hurt your participation grade. Writing Standard: The standard of writing is that of an upper division class. Students should have already achieved correct grammar and punctuation. Class Schedule (guest speakers at their availability) #WeekReading Due Before ClassAssignment/Test Due1Jan 21- 25Syllabus Review, OverviewChapter 1 2Jan 28 Feb 1Strategic Market PlanningChapter 2 and Appendix A3Feb 4 - 8Market EnvironmentChapter 3 and Appendix B4Feb 11 - 15Markets ResearchSection 1Exam (Feb 12)Chapter 4 and Appendix C5Feb 18 - 22Consumer Behavior/Business-to Business MarketsChapter 5 and 6 6Feb 25 - 29FocusChapter 77Mar 3 - 7Creating the ProductSection 2 Exam (Mar. 4)Chapter 8 Case Study 18Mar 10 - 14Managing the Product/ServicesChapter 9 and 109Mar 17 - 21Spring Break10Mar 24 - 28Pricing the ProductChapter 1111Mar 31 Apr 4BuzzSection 3 Exam (Apr. 1)Chapter 12 12Apr 7 - 11Advertising, Sales Promotion, and Public RelationsCase Study 2Chapter 1313Apr 14 - 18Marketing Plan Q&AChapter 1414Apr 21 25Delivering Value Through Supply Chain ManagementSection 4 Exam (Apr 22)Chapter 1515Apr 28 May 2Retailing Clicks and BricksChapter 1616May 5 9Written Marketing Plans and 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