ࡱ>  4bjbj΀ B+M8 |4b+(*******$.-/+F"FF++LLLF*LF*LLr(T@)j`K(*2+0b+)zx0x0))x0)8L S++b+FFFFx0 : Syllabus Fall 2010 MKT 310 - Principles of Marketing Section 3: T, TH 4:305:45pm Instructor: Jennifer Keysor, MBA Email:  HYPERLINK "mailto:surfmediaenterprises@yahoo.com" surfmediaenterprises@yahoo.com; Cell: 818-314-7634 Office Hours: Sage Office, #2042, Tuesdays 6pm8pm or by appointment Course Description: Three hours lecture per week. Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics. Course Learning Outcomes: Become familiar with the fundamentals of marketing and its importance to all organizations. Identify, conceptualize, and develop solutions for the complex and critical decisions management must face before a product or service is advertised or sold Formulate and execute marketing strategies businesses employ to both attract new customers and keep existing ones. Communicate marketing concepts effectively in written and oral presentations; create a comprehensive marketing plan for a company through a collaborative team effort Text: Solomon, et al. Marketing: Real People, Real Choices. Pearson Education (6th Edition; ISBN 10: 0-13-605421-8. Some supplementary reading will be assigned throughout the course. The supplementary materials will be provided for you, available at the library or accessible by the web. This textbook is required the first day of class and must be brought to all classes. It is also available online. Learning Objectives: Discuss fundamentals of marketing and its importance in business strategy. Recognize, evaluate and create effective marketing strategies and solutions. Develop and write a comprehensive marketing plan. Course Requirements: 1. 4 Reading Quizzes 20 points each 80 points 2. 2 Homework Assignments 10 points each 20 points 2. One Written Case Study 50 points 3. Exam 1 100 points 4. Marketing Plan (Team Project-written paper and oral pres) 100 points 5. Exam 2 100 points 5. Class participation: Classroom activities, attendance, discussions 50 points Total 500 points Grading Structure: Points Final Grade 465-500 A 450-464 A- 440-449 B+ 415-439 B 400-414 B- 390-399 C+ 365-389 C 350-364 C- 300-349 D Below 300 F Withdrawals and incompletes will be allowed under the policies in the Student Handbook (with proof of a student situation). Policies Disabilities Statement: Cal State Channel Islands is committed to equal educational opportunities for qualified students with disabilities in compliance with Section 504 of the Federal Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990. The mission of Disability Accommodation Services is to assist students with disabilities to realize their academic and personal potential. Students with physical, learning, or other disabilities are encouraged to contact the Disability Accommodation Services office at (805) 437-8510 for personal assistance and accommodations. Academic Dishonesty: 1. Academic dishonesty includes such things as cheating, inventing false information or citations, plagiarism and helping someone else commit an act of academic dishonesty. It usually involves an attempt by a student to show possession of a level of knowledge or skill that he/she does not possess. 2. Course instructors have the initial responsibility for detecting and dealing with academic dishonesty. Instructors who believe that an act of academic dishonesty has occurred are obligated to discuss the matter with the student(s) involved. Instructors should possess reasonable evidence of academic dishonesty. However, if circumstances prevent consultation with student(s), instructors may take whatever action (subject to student appeal) they deem appropriate. 3. Instructors who are convinced by the evidence that a student is guilty of academic dishonesty shall assign an appropriate academic penalty. If the instructors believe that the academic dishonesty reflects on the student's academic performance or the academic integrity in a course, the student's grade should be adversely affected. Suggested guidelines for appropriate actions are: an oral reprimand in cases where there is reasonable doubt that the student knew his/her action constituted academic dishonesty; a failing grade on the particular paper, project or examination where the act of dishonesty was unpremeditated, or where there were significant mitigating circumstances; a failing grade in the course where the dishonesty was premeditated or planned. The instructors will file incident reports with the Vice Presidents for Academic Affairs and for Student Affairs or their designees. These reports shall include a description of the alleged incident of academic dishonesty, any relevant documentation, and any recommendations for action that he/she deems appropriate. 4. .The Vice President for Student Affairs shall maintain an Academic Dishonesty File of all cases of academic dishonesty with the appropriate documentation. 5. Student may appeal any actions taken on charges of academic dishonesty to the "Academic Appeals Board." 6. The Academic Appeals Board shall consist of faculty and at least one student. 7. Individuals may not participate as members of the Academic Appeals Board if they are participants in an appeal. 8. The decision of the Academic Appeals Board will be forwarded to the President of CSU Channel Islands, whose decision is final. Late Assignment penalty: If your Assignment/Homework is late, your work will lose one letter grade for each calendar day late. However, you can meet your assignment deadline by emailing me in the blackboard digital dropbox your completed work prior to class time. When you return to class, hand in a paper copy. The paper copy will be graded and the digital drop box will note your time of completion. If you miss a quiz, there is no make-up unless you have a emergency (i.e. medical) with proof of situation. Exam 1 & 2 and Final Marketing Plan pres/papers will not be accepted late. Note about Exam 1 & 2 and Marketing Plan Speaker and Final Marketing Plan Presentations: These are mandatory classes. There will be no makeup. If you miss the class day that the Exams or Marketing Plans are given, you will get an F for the Exam or Project. (You will only be excused due to urgent situations with proof, i.e. medical emergency, etc. and you are required to contact me via my cell phone 818-314-7634 as soon as possible.) Cell phones: They are allowed in class only when they are silent. As a rule, it is best to have the cell phone turned off --do not answer cell phone calls during class. If you need to receive an urgent text or call during class, please set your phone on vibrate mode, and take the call outside. Frequent interruptions will hurt your participation grade. Note: Texting during class is not allowed and you will be dismissed from the class period if texting. Laptops: Are closed the entire class period unless otherwise advised. It is recommended you bring paper to class for notes. Writing Standard: The standard of writing is that of an upper division class. Students should have already achieved correct grammar and punctuation skills; those who have not should catch up by asking for help from the writing center or studying The Elements of Style. Poor writing will count against your assignments grade. References/Bibliographies can be either in the MLS or AP style. Note about handwriting legibility: If I cant read it, it doesnt count. Leaving Class Early: If you must leave class early, please inform me before class. Arriving late or leaving early more than a few times will affect your participation grade. Please do not leave early on the days of Final Project presentations or you will be penalized. Contacting the Professor: The best way to reach me is my personal emailalthough, sometimes it may take up to 48 hours to reply. If you need a response within 24 hours, it is best to call me on my cell phone (818-314-7634). My email address is  HYPERLINK "mailto:surfmediaenterprises@yahoo.com" surfmediaenterprises@yahoo.com. Please do not text me unless it is urgent. Disclaimer: Information contained in this syllabus, other than that mandated by the University, may be subject to change with advance notice, as deemed appropriate by the instructor. Schedule: Week #DatesTopic/ChapterReading Due Before ClassTest/Quiz/Assignment Due*1Aug 31Syllabus Review, Overview 1: Creating and Delivering ValueSep 22: Strategic Market PlanningPractice Quiz (chapter 1)2Sep 73: Thriving in a Marketing EnvironmentSep 94: Marketing Research 3Sep 145: Consumer Behavior Quiz 1 (Chapter 1-4)Sep 165: Consumer Behavior II, 6: B2B (light) 4Sep 217:Target Markets Segmentation Homework ReviewSep 238: Creating the ProductHomework 1: Segmentation Assign. Due5Sep 28Case Study Assignment ReviewQuiz 2 (Chapters 5-8)Sep 30Case Study: Prep for Guest Speaker Guest Speaker6Oct 59: Managing the product Oct 710.Services MarketingCase Study Outline Due, Digital Dropbox7Oct 1211: Pricing Homework 2: Services Marketing Assign. DueOct 1412. Promotional Strategy, Integrated MarketingQuiz 3 (Chap. 9-11)8Oct 19Review for Exam 1Exam 1 ReviewOct 21Study for EXAM 1EXAM 1 (Chapters 1-11, Appendix A)9Oct 2613: Advertising, Sales, and PR: Part 2/Review ExamOct 2814: Personal Selling, Sales Mgt, Direct MktgCASE STUDY Paper DUE, Digital Dropbox10Nov 215: Supply Chain Management, Distribution, 16: RetailingNov 4Review of Marketing Plan, Team AssignmentsQuiz 4 (Chapt. 12-16)11Nov 9Contact Team to discuss interview game planMarketing Plan Guest SpeakerNov 11Veterans DayNO CLASS12Nov 16Work with Teams on Plan Outline/ReferencesNov 18Work with Teams on Plan Outline/ReferencesMarketing Plan Outline Due with references13Nov 23Team Meetings with Instructor/ Marketing Plan QuestionsMeet with teamsNov 25Thanksgiving HolidayNO CLASS14Nov 30Review for Exam 2Exam 2 ReviewDec 2Study for Exam 2 Marketing Plan Questions EXAM 2 (Chapters 12-16, Marketing Plan Details, Lectures)15Dec 7Marketing Plan Team MeetingsMeet with teams in classDec 9Marketing Plan Preparation - MeetingsMeet with teams in class16Dec 14FINAL: Marketing Plan Presentations- All Groups 4-6 PMMarketing Plan Paper & PPTs: Hard Copy Turned in and Digital File submitted to Dropbox Peer Reviews Completed **It is mandatory for you to attend the Marketing Plan Speaker Day, Exam Days and FINAL day. The days scheduled for speakers may change due to speaker availability.      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