ࡱ> #` Q'bjbj 6G.&.&.&8f&<&,=2'(((((:*:*:*<======$>hA$=C+)@:*C+C+$=((9= / / /C+((< /C+< / /V6@V@7(' @(.&+&7 7<O=0=27TA,A7A7<:*0j*" /**:*:*:*$=$=.^:*:*:*=C+C+C+C+ .&.& Syllabus Spring 2009 MKT 310 - Principles of Marketing M, W: 3:004:15pm Instructor: Jennifer Keysor, MBA Office Hours: Weeks 1, 3, 5, 6, 8, 9, 11, 13, 15, Mondays 4:30-6:30pm* Office Hours: Weeks 2, 4, 7, 10, 14 Fridays (closed for furlough) Office Hours: Week 12 Thursday (Nov 12-closed for furlough) *Sage Office, please make appointment if possible Email:  HYPERLINK "mailto:surfmediaenterprises@yahoo.com" surfmediaenterprises@yahoo.com Cell: 818-314-7634 Course Description: An overview of marketing principles. Topics include marketing research and strategy, product branding, distribution, promotion, positioning, price and consumer behavior. Focus: To become familiar with marketing terms and principles, communicate these concepts in written and oral presentations, and create an effective marketing plan through a collaborative team effort. Text: Solomon, et al. Marketing: Real People, Real Choices. Pearson Education (6th Edition; ISBN 10: 0-13-605421-8. Some supplementary reading will be assigned throughout the course. The supplementary materials will be provided for you, available at the library or accessible by the web. Learning Objectives: Discuss fundamentals of marketing and its importance in business strategy. Recognize, evaluate and create effective marketing strategies and solutions. Develop and write a comprehensive marketing plan. Course Requirements: 1. 10 Reading Quizzes/Homework Assign. 10 points each 100 points 2. One Written Case Study 50 points 3. Exam 1 (Chapters 1-11, Lectures) 100 points 4. Marketing Plan (Team Project-written paper and oral pres) 100 points 5. Exam 2 (Chapters 12-16, Lectures) 100 points 5. Class participation: Classroom activities, attendance, discussions 50 points Total 500 points Grading Structure: Points Final Grade 465-500 A 450-463 A- 440-449 B+ 415-439 B 400-414 B- 390-399 C+ 365-389 C 350-364 C- 300-349 D Below 300 F Withdrawals and incompletes will be allowed under the policies in the Student Handbook (with proof of a student situation). Policies Disabilities Statement: All students who have special needs or disabilities must be registered with Disability Accommodations Services (DAS) before any accommodations for that student will be arranged. Please contact the DAS at (805) 437-8528 or visit them at BT east wing RM 1796. Academic Dishonesty: Ethical conduct is expected at all times. Dishonesty will not be tolerated and will result in an F grade for the assignment/exam. This includes plagiarism (passing someone elses work as your own) or turning in work done for another class. In addition, rudeness will not be tolerated. Late Assignment penalty: If your Assignment/Homework is late, your work will lose one letter grade for each calendar day late. However, you can meet your assignment deadline by emailing me in the digital dropbox your completed work prior to class time. When you return to class, hand in a paper copy. The paper copy will be graded and the digital drop box will note your time of completion. If you miss a quiz, there is no make-up unless you have an emergency (i.e. medical) with proof of situation. Exam 1, Exam 2 and Final Marketing Plan Paper/Presentations will not be accepted late. Note about Exam 1 &2 and Marketing Plan Presentations: These are mandatory classes. There will be no makeup. If you miss the class day these are given, you will get an F for the Exam or Project. (You will only be excused due to urgent situations with proof, i.e. medical emergency, etc. and you are required to contact me via my cell phone as soon as possible.) Cell phones and pagers: They are allowed in class only when they are silent. As a rule, it is best to have the cell phone turned off --do not answer cell phone calls during class. If you need to receive an urgent text or call during class, please set your phone on vibrate mode, and take the call outside. Frequent interruptions will hurt your participation grade. Note: Texting during class is not allowed and you will be dismissed from the class period if texting. Laptops: Are closed the entire class period. It is recommended you bring paper to class for notes. There will be a few class periods where you can use your laptop, but these will be specified in advance by the instructor (ie, Marketing Plan group meeting days). Writing Standard: The standard of writing is that of an upper division class. Students should have already achieved correct grammar and punctuation skills; those who have not should catch up by asking for help from the writing center or studying The Elements of Style. Poor writing will count against your assignments grade. References/Bibliographies can be either in the MLS or AP style. Leaving Class Early: If you must leave class early, please inform me before class. Arriving late or leaving early more than a few times will affect your participation grade. Please do not leave early on the day of Final Marketing Plan presentations or you will be penalized. Contacting the Professor: The best way to reach me is emailalthough, sometimes it may take up to 48 hours to reply. If you need a response within 24 hours, it is best to call me on my cell phone (818-314-7634). Please do not send mail to my campus email. Instead, use  HYPERLINK "mailto:surfmediaenterprises@yahoo.com" surfmediaenterprises@yahoo.com. Please do not text me unless it is an emergency. Schedule: #WeekReading Due Before ClassQuiz/Test Due*1Aug 24 Syllabus Review, Overview 1: Creating and Delivering ValueAug 262: Strategic Market PlanningPractice Quiz (chapter 1)2Aug 313: Thriving in a Marketing EnvironmentSept 24: Marketing Research Quiz 1 (Chapter 1-3)3Sept 7Labor DayNo Class - HolidaySept 95: Consumer Behavior, 6: B2B (light) Quiz 2 (Chapter 4-5)4Sept 147:Target Markets pp. 196-212 Segmentation Homework ReviewSept 167: Target Markets, Positioning, CRM pp. 213-227 Case Study Assign ReviewHomework 3: Segmentation Assign. Due5Sept 218: Creating the Product Sept 239: Managing the productQuiz 4 (Chapters 7-9)6Sept 2810.Services MarketingSept 3011: PricingHomework 5: Services Marketing Assign. Due 7Oct 5Review for EXAM 1Quiz 6 (Chapter 11)Oct 7Textbook and Lecture EXAM 1 (Chap 1-11)EXAM 18Oct 1212: Promotional Strategy, Integrated MarketingOct 14Case Study Review/ InterventionsCase Study Outline Due9Oct 1913: Advertising, Sales, and PR:CASE STUDY DUEOct 21Sample Marketing Plan Review, Appendix A Assignment of TeamsQuiz 7 (Chap. 12-13)10Oct 2614: Personal Selling, Sales Mgt, Direct MktgQuiz 8 (Appendix A)Oct 28 15,16: Supply Chain Mgmt, Distribution, RetailingQuiz 9 (Chapter 14)11Nov 2Marketing Plan SPEAKER Review Situational AnalysisSituational Analysis Questions ready for Client SpeakerNov 4Work with Teams on Marketing Plan Quiz 10 (Chapter 15, 16)12Nov 9Work With Teams on Marketing PlanNov 11Veterans DayNo Class- Holiday Marketing Plan Outline Due Nov 1213Nov 16Review for EXAM 2Nov 18Textbook and Lecture Review (Chapters 13-16)EXAM 214Nov 23Marketing Plan Group Time No Formal Class- FurloughNov 25THANKSGIVINGNo Formal Class- Furlough15Nov 30Team Meetings with Instructor/ Marketing Plan QuestionsDec 2Team Meetings with Instructor/ Marketing Plan Questions ***Possible Backup: Mini-presentations to client.16Dec 7 (4-6pm)FINAL: Marketing Plan Presentations- All GroupsMarketing plan Papers & PPTs Hard Copy and Digital Due Peer Reviews done *A homework assignment due on the day of class might be substituted for a quiz. **It is mandatory for you to attend the FINAL day to present your Marketing Plan presentations. *** If client cannot attend Final Day, Dec 3rd will be backup for short client presentations.      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