ࡱ> %` U"bjbj 8̟̟*xxxxXXXl4@4@4@8l@A,lX2@B(hB~B~B~BEEE[X]X]X]X]X]X]X$Zhv\XXED^EEEXxx~B~B>X I I IEx~BX~B[X IE[X I IVP@@XQ~B4B x4@ F9Q S<X0XEQT ]G ]QQ& ]XQ` IEEEXXH^EEEXEEEElll0%lll0%lllxxxxxxX Syllabus Fall 2008 MKT 310 - Principles of Marketing T, TH 4:305:45pm Instructor: Jennifer Keysor, MBA Office Hours: Thursday 5:506:50* (Classroom if available, Sage Office otherwise) Email:  HYPERLINK "mailto:surfmedia@aol.com" surfmedia@aol.com Cell: 818-314-7634 Course Description: An overview of marketing principles. Topics include marketing research and strategy, product branding, distribution, promotion, positioning, price and consumer behavior. Objective: To become familiar with marketing terms and principles, communicate these concepts in written and oral presentations, and create an effective marketing plan through a collaborative team effort. Text: Solomon, et al. Marketing: Real People, Real Choices. Pearson Education (5th Edition; ISBN 0-13-229920-8. Some supplementary reading will be assigned throughout the course. The supplementary materials will be provided for you or accessible by the web. Learning Objectives: Discuss fundamentals of marketing and its importance in business strategy. Recognize, evaluate and create effective marketing strategies and solutions. Develop and write a comprehensive marketing plan. Course Requirements: 1. Ten Reading Quizzes 10 points each 100 points 2. Two Assignments (Case Studies) 25 points each 50 points 3. Written Midterm Exam 100 points 4. Marketing Plan (Team Project) 100 points 5. Written Final Exam 100 points 5. Class participation and in-class assignments 50 points Total 500 points Grading Structure: Points Final Grade 490-500 A+ 465-489 A 450-464 A- 440-449 B+ 415-439 B 400-414 B- 390-399 C+ 365-389 C 350-364 C- 340-349 D+ 315-339 D 300-314 D- Below 300 F Withdrawals and incompletes will be allowed under the policies in the Student Handbook (with proof of a student situation). Policies Disabilities Statement: All students who have special needs or disabilities must be registered with Disability Accommodations Services (DAS) before any accommodations for that student will be arranged. Please contact the DAS at (805) 437-8528 or visit them at BT east wing RM 1796. Academic Dishonesty: Ethical conduct is expected at all times. Dishonesty will not be tolerated and will result in an F grade for the assignment. This includes plagiarism (passing someone elses work as your own) or turning in work done for another class. Late Assignment penalty: If your Assignment or Homework are late or absent, your work will lose one letter grade for each day late. However, you can meet your assignment deadline by emailing me your completed work prior to class time. When you return to class, hand in a paper copy. The paper copy will be graded and the Email copy will note your time of completion. Final Projects, Midterms and Final Exams will not be accepted late. Note about Midterm, Final Project and Final Exam. These are mandatory classes. There will be no makeup. If you miss the class day these are given, you will get an F for the Exam or Project. (You will only be excused due to urgent situations with proof, i.e. medical emergency, etc. and you are required to contact me via my cell phone as soon as possible.) Cell phones and pagers: They are allowed in class only when they are silent. If you need to get a page or call during class, please set your phone or pager on vibrate. Note this is an exception: As a rule, do not answer cell phone calls during class. Frequent interruptions will hurt your participation grade. Writing Standard: The standard of writing is that of an upper division class. Students should have already achieved correct grammar and punctuation skills; those who have not should catch up by asking for help from the writing center or studying The Elements of Style. Poor writing will count against your assignments grade. References/Bibliographies can be either in the MLS or AP style. Leaving Class Early: If you must leave class early, please inform me before class. Arriving late or leaving early more than a few times will affect your participation grade. Please do not leave early on the day of Final Project Presentations or you will be penalized. Contacting the Professor: The best way to reach me is emailalthough, sometimes it may take up to 48 hours to reply. If you need a response within 24 hours, it is best to call me on my cell phone (818-314-7634). Please do not send mail to my campus email. Instead, use  HYPERLINK "mailto:Surfmedia@aol.com" Surfmedia@aol.com. Schedule: #WeekReading Due Before ClassQuiz/Test Due*1Aug 25Syllabus Review, OverviewAug 271: Creating and Delivering ValuePractice Quiz2Sept 22: Strategic Market PlanningQuiz 1 (Chapter 1-2)Sept 43: Thriving in a Marketing Environment3Sept 94: Marketing Research, Quiz 2 (Chapter 3-4)Sept 11Case Study 1 Review: 4Sept 165: Consumer BehaviorCase Study Outline DueSept 186: Business to Business MarketsQuiz 3 (Chapter 5-6)5Sept 237: Target Markets and CRMCase Study 1 Assignment Due CS Oral PresentationsSept 258: Creating the ProductQuiz 4 (Chapter 7-8) CS Oral Presentations6Sept 309: Managing the ProductCS Oral PresentationsOct 210. Services MarketingQuiz 5 (chapter 9-10) CS Oral Presentations7Oct 711: PricingCS Oral PresentationsOct 912: Promotional Strategy, Integrated MarketingQuiz 6 (Chapter 11-12) CS Oral Presentations8Oct 14Review for MidtermOct 16Textbook and Lecture Review (1st Half)MIDTERM9Oct 21Midterm Analysis, Case Study 2 Review,Oct 2313: Advertising, Sales, and PR: Quiz 7 (Chap. 13)10Oct 28Sample Marketing Plan Review, Appendix B, Case Study Outline DueOct 30Marketing Plan Review Quiz 8 (Appendix B)11Nov 4Marketing Plan Outline ReviewCase Study 2 Assignment DueNov 614: Personal Selling, Sales Mgmt, Direct MarketingQuiz 9 (Chapter 14) 12Nov 11Veterans Day HolidayNo ClassNov 1315: Supply chain Management, 16: RetailingOutline for Marketing Plan due13Nov 18Final Exam ReviewQuiz 10 (Chapter 15-16)Nov 20Marketing Plan TimeInstructor Meetings with Teams14Nov 25Open class time for Group Rehearsals QuestionsTeam RehearsalsNov 27Thanksgiving HolidayNo Class15Dec 4Marketing Plan Presentations (Mandatory)Marketing Plan Presentations**Dec 4Marketing Plan Presentations (Mandatory)Marketing Plan Presentations**16Tues, Dec 9 (4-6pm)Textbook and Lecture Review (2nd Half)FINAL EXAM  *A homework assignment due on the day of class might be substituted for a quiz. **It is mandatory for you to attend both Marketing Plan presentations days, even if you are not presenting on that day.      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